Printed welcome cards and signs
Design the printed materials that point guests at your guide, and place them where they will actually be seen.
Updated
A printed card is how most guests find your guide once they are inside the property.
What to put on it
Keep it to four things:
- A short welcome line
- Your QR code
- The web address in text, for anyone who prefers typing
- One line saying what they will find
Printing the address as text as well as the code matters. Some guests will not scan a code, and some phones will not cooperate.
Where to put it
- Just inside the entrance, where guests look first
- On the kitchen counter or table
- Beside the Wi-Fi router
- On the fridge
One card somewhere obvious beats several in odd places. If a guest has to find the card that tells them where things are, it is not doing its job.
Printing that scans reliably
- At least 3cm square for the code, larger for a wall sign
- Plenty of white space around it
- Matte rather than gloss, since reflections stop cameras focusing
- Dark code on a light background, never the other way round
Print one and test it with more than one phone before ordering a batch.
Keep them current
Printed materials are the thing most likely to go out of date, because nothing prompts you to update them.
If you change a guide's web address, the old one redirects for 90 days. Treat that as the deadline for replacing every printed card and sign — see what happens to old links and QR codes.
