Use analytics to improve your guide
Turn what the numbers show into specific changes, and know which figures are worth acting on.
Updated
Analytics are only useful if they change something. Here is a routine that takes fifteen minutes.
Start with failed searches
Look at searches that returned nothing. Each is a guest telling you exactly what is missing, in their own words.
Add a section, or rename an existing one to match the word they used. This is the highest-value change available in most guides.
Then look at what nobody opens
Anything in the bottom of the list is either badly placed, badly named, or unnecessary. Move it up, rename it, or remove it — in that order of preference.
Then check your first screen
Compare the most-opened categories with the order they appear in. If guests are consistently opening something that sits fourth, move it first.
Watch the engagement rate, not the visit count
Visits go up when you share the guide more. Engagement tells you whether the guide was useful once opened.
If engagement drops after a change, the change probably made something harder to find.
Published but never viewed
If a guide has no visits at all, the problem is distribution rather than content. Check that the guide is active, that the link in your booking templates is current, and that you are sending it before arrival rather than after.
How often to do this
Once a month is plenty for most hosts, and after any significant change to your content. Analytics history goes back 30 days on Free and around 24 months on Pro, so there is no rush to check daily.
Let Flo do the first pass
Flo Insights runs this same kind of review automatically and surfaces the highest-value suggestions first, which is worth checking before working through the raw numbers yourself.
